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2012 Media Kit (3 MB PDF)
- CW
- Demographics
- Reputation
- Expertise
- Calendar
- Circulation
- Purchasing Power
- Reach
- Bonus Events
- Advertorials
- Ad Sizes
- Guide to the Triangle
- Website
2012 Media Kit
Capture the vigorous buying power of upscale women in the Triangle by advertising in the monthly publication they call their own!
Loved
100,000 readers in Raleigh, Durham, Chapel Hill, Cary, Apex, Carrboro, Hillsborough, Garner, Knightdale, Morrisville, Pittsboro, Research Triangle Park and Wake Forest
Original
Totally exclusive, locally written content
Local
Owned and edited by Triangle women for 19 years
Established
Oldest and largest women's monthly in the Carolinas
Colorful
Striking 4-color design on every page
Timely
Up-to-the-minute at www.carolinawoman.com
Social
Talk of the town on social media sites, including Facebook, Twitter and LinkedIn
Reliable
Trusted source on fashion, beauty, home, cuisine, money, career, health and entertainment
Our readers are powerful
Successful
86% are professionals
Educated
97% attended college
Influential
90% make all the important purchasing decisions for their households
Dynamic
81% are ages 29 to 54
Loyal
75% frequently purchase products and
services from ads seen in Carolina Woman
Cultured
79% bought events tickets in the past year
Self-reliant
72% are homeowners
Affluent
70% have a household income over $75,000
and 43% over $100,000
Advertisers rave
“Advertising with Carolina Woman brings me a savvy, intelligent customer with discerning taste.”
— Jenny McLaurin, Owner, BIZU Custom Designed Jewelry
“A woman in Chapel Hill saw my ad in Carolina Woman and made a special trip to Pittsboro — that's what brought her in. She spent over $1,000 and walked out of the store with boxes piled over her head. It was perfect!”
— Catherine Mills, Owner, New Horizons
“I took my first Carolina Woman ad in May 1993. I’m still taking them because I get an overwhelming response. There is no better way to reach women in this area.”
— James Kennedy, Owner, Kennedy Antiques
“No other publication has brought in as many quality patients as Carolina Woman has. We’ve had amazing results.”
— Cynthia M. Gregg, MD, FACS, Facial Plastic Surgeon
“Carolina Woman has been our best source of advertising with the best customer service, hands down! We have advertised in other magazines, but time after time, our clients tell us they saw us in Carolina Woman.”
— Shonnese D. Stanback, attorney, Seagroves & Stanback
“The Cupcake Festival was wildly successful. The last two people to leave were sitting on the sofa looking at a copy of Carolina Woman. They said, ‘I saw the ad in Carolina Woman and thought this would be a fun Girl’s Night Out.’”
— Sherril Koroluk, Preservation Society of Chapel Hill
“Carolina Woman has such a great appeal to women in the Triangle. I get calls from new clients as soon as each issue hits the stands!”
— Paula Fullerton, Owner, Sew Fine II Custom Draperies and Interior Design
Expertise
Debra Simon, founder and editor of Carolina Woman, has a world of experience and a local perspective.
Pleasure to Meet You
In a journalistic career spanning several decades, I've profiled dozens of personalities. But squeezing those years into a few paragraphs is a tricky bit of magic when the years are your own!
I started college when I was 15, and I immediately joined the student newspaper. When I was 18, I won a summer internship as a reporter for The Wall Street Journal. Three of my articles wound up on the front page! Reuters, the international wire service, hired me fresh out of college to cover the commodity futures exchanges in New York.
A few years later, I moved to Connecticut as an editor of the Hartford Courant, the largest newspaper between New York and Boston. Next, I accepted a position as assistant business editor of The Miami Herald.
In those years, my favorite motto was "Never Postpone Your Life for a Man." Then I met my husband, a native of the Triangle, and life took a detour — to Durham.
The News & Observer offered me a job. But I turned it down for two reasons.
First, my other motto, "Question Authority," always plunged me into hot water with corporate types. (My favorite performance review said, "She's without question the best editor with whom I've ever worked, but she's also a pain in the behind.")
Second, the members of my family have always been an entrepreneurial lot — going back to Sam Simon's horse-and-wagon moving company early last century. Now, I decided, was my turn.
Debra Simon, Editor & Publisher
Calendar
Twelve months of fabulous! Fresh topics blend with interactive content on vibrant pages each month. |
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JANUARY Resolutions Writing Contest advertised FEBRUARY Romance! Women in Business Guide Writing Contest advertised MARCH Spring Fashion Ready to Wear Guide APRIL Going Green Writing Contest winners MAY
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JULY Back to School Photo Contest advertised AUGUST Fall Arts Preview Photo Contest advertised SEPTEMBER Fall Fashion Ready to Wear Guide OCTOBER Pets Photo Contest winners
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Circulation
Hot off the presses, 40,000 copies are distributed every month everywhere from conferences to coffee shops.
Shared among friends, with 2.5 readers per copy, resulting in 100,000 avid readers each month
Well-stocked at places women frequent — restaurants, shops, medical offices, libraries, gyms, universities and more
Delivered by private carrier to 900 high-traffic locations all over the Triangle
Tucked inside our signature-blue newspaper boxes and racks
Given out at 50 celebrated events annually
Kept by 50% of readers for a month or more
But don't take our word for it! The Circulation Verification Council, the nation’s premier and impartial auditing firm, monitors our printing, distribution, circulation and readership to give us … and you … this accurate picture of our market penetration.
Purchasing Power
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Reach
Our community partners in supporting women of the Triangle
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Sign a contract and earn free, valuable space in which to run a logo and photo plus describe yourself, your business and the products and services you offer - in your own words. |
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FEBRUARY Women in Business
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Advertisers get added value!The magazine's ad sizes are...
Our new readers are your new customers
- Geared toward new Triangle residents
- Packed with info on local events, attractions and organizations
- Comprehensive, including listings for women-owned and women-friendly Triangle businesses
- Saved the whole year by women who see your ad every time they use it
- Available all year
- Distributed at events and other hot spots for newcomers
- Contracted advertisers enjoy special rates — ask your account executive
The Guide to the Triangle's ad sizes are:
The Link to your customers is carolinawoman.com
- Your eye-catching, full-color ad links powerful, upscale women directly to your website
- The Carolina Woman Web site features online-only bonus information for our most popular topics, complete list of local women's organizations, hundreds of recipes, Triangle news and events, the daily N.C. Web cam, plus more can't miss info!
The web ad sizes are..
