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Carolina Woman is...

  • Loved by 100,000 readers in Raleigh, Durham, Chapel Hill, Cary and surrounding areas.
  • On stands for a full 30 days.
  • Distributed at dozens of events throughout the year.
  • Mailed to thousands of prominent women.
  • A trusted source of information on health, home, food, money, fashion, relationships, career, entertainment and more.
  • Celebrating more than 13 years as a locally-owned business.
  • THE magazine for women in the Triangle.

Our readers are...

  • Successful
    86% are professionals
  • Educated
    94% attended college
  • Powerful
    90% make all important purchasing decisions for their households
  • Self-reliant
    70% are homeowners
  • In their prime
    80% are ages of 29 and 54
  • Cultured
    79% purchased events tickets in the past year
  • Affluent
    82% have a household income over $75,000

Advertisers say…

Carolina Woman has proven an effective method of advertising for our office. Women tell us that they read the magazine cover to cover, and the copies delivered to the office are very popular. That shows us that they will always see our ad.”
— Christine E. Lee, M.D., Eye Institute of North Carolina

“We advertise with several media sources, and by far Carolina Woman is responsible for bringing in the most new clients to my practice.”
— Raymond Cook, MD, FACS, WakeMed Faculty Physicians

“Many thanks to Carolina Woman for the quality advertising. I have been impressed with the results I have had and would highly recommend it to anyone.”
— Andrea Torsone, MD

“A lot of people pick up Carolina Woman at my restaurant, and many of my customers tell me they saw the ad in Carolina Woman. If not, we wouldn’t be advertising!”
– Bill Kalyvas, Owner, Taverna Nikos

“I’ve advertisted in Carolina Woman every month of the 10 years I’ve been in business. That’s because I always get results. I may use other media sporadically, but I never leave Carolina Woman. It’s the
single best advertising medium I have.”

– Nancy Burke, Owner, Serenity Day Spa

“No other publication has brought in as many quality patients as Carolina Woman has. We’ve had amazing results.”
– Cynthia M. Gregg, MD, FACS, Facial Plastic Surgeon, Cary

“Carolina Woman has been our best source of advertising with the best customer service, hands down! We have advertised in other magazines, but time after time, our clients tell us they saw us in Carolina Woman.” 
– Shonnese D. Stanback, attorney, Seagroves & Stanback, PLLC

“I took my first Carolina Woman ad in May 1993. I’m still taking them because I get an overwhelming response. There is no better way to reach women in this area.”
— James Kennedy, Owner, Kennedy Antiques

“Advertising in Carolina Woman is one of my most effective means of reaching new clients. Carolina Woman has such a great appeal to women in the Triangle. I get calls from new clients as soon as each issue hits the stands! Carolina Woman works hard for me in attracting clients for my design business. I consider Carolina Woman to be my business partner. “
— Paula Fullerton, owner, Sew Fine II Custom Draperies and Interior Design

“When it was time to choose advertising for my business, Carolina Woman was my first choice. Carolina Woman targets my ideal client, and the exposure I get exceeds my expectations.”
— Andrea Anderson, owner, Remix|Redesign

“My company takes a half-page ad in Carolina Woman every month. And we’ve been doing this for three years because Carolina Woman gets results.”
— David Nelson, owner, Riverview Galleries

“Advertising with Carolina Woman brings me a savvy, intelligent customer with discerning taste — the kind of person who always expects the best is my best patron. Carolina Woman readers often tell me that they saw my ad, sometimes have even torn it out. So then we begin the process of creating a piece of jewelry that suits them perfectly. Thank you Carolina Woman.”
— Jenny McLaurin, owner, BIZU custom designed jewelry

“Since we started advertising with Carolina Woman, we have had a steady increase in sales. Our ads designed by the Carolina Woman production staff connected with the women we were trying hard to reach. I sincerely believe we would not be in business today without the increase in sales we receive from our exposure in Carolina Woman.”
— Carol Daley, owner, At Ease

“I’m amazed at the number of people who come in to ask for specific pieces of
jewelry they’ve seen in my Carolina Woman ads.”
— Berkeley Grimball, Owner, Grimball Jewelers

“Our ads in Carolina Woman are working perfectly. We hit our target market, and a lot of women come in saying, ‘I saw your ad in Carolina Woman.’”
— Sandra Suling Sanford, Owner, Wide Shoe Warehouse

“Gold’s Gym loves Carolina Woman! The magazine is perfect for our upscale demographics and our female clientele. Additionally, we can’t keep enough copies on site. Our members love to read the publication while riding the bikes or using cardio equipment.”
— Sue Selckman, Vice President of Marketing & Sales, Gold’s Gym

“Carolina Woman has helped me build a successful business from scratch. Advertising in the magazine has been an excellent and affordable way for me to find new clients who are affluent, educated and savvy consumers. Every month, I see a significant number of new clients who respond to our ads.”
— Kile Law, President, Blue Water Spa

“We’ve been extremely happy advertising with Carolina Woman. People really see our ads! We’ve been in the magazine for many years, and we always get a larger number of clients through it.”
— Sandy Winchester, Owner, Sandy Winchester Hair & Co.

“I’ve advertised in Carolina Woman every month of the 10 years I’ve been in business. That’s because I always get results. I may use other media sporadically, but I never leave Carolina Woman. It’s the single best
advertising medium I have.”
— Nancy Burke, Owner, Serenity Day Spa


Readers rave…

“Great articles, yummy recipes, a variety of advertisements — this is a very informative paper for the Triangle.” — Ann Marie Marciano

“It is a fabulous magazine.” — Faith Lassiter

"Carolina Woman provides a great blend of articles, quick facts, photos and advertisements.” — Gina S. Messere

“I enjoy Carolina Woman from front to back.” — Stephanie Johnson

“It’s informative, fun and enlightening. I’m excited each month when it arrives.” — Bobbi Stenback

“I enjoy the layout of the magazine and all the helpful information it provides. It also advertises products and services in a very nice manner.” — Tanya Bryant

The magazine is...

  • Delivered to over 600 high-traffic locations all over the Triangle.
  • Well-stocked at places women frequent... restaurants, cafes, bookstores, busy doctors’ waiting rooms, libraries, office buildings and more.
  • Mailed directly to female doctors, lawyers, chiropractors, dentists, CPAs, architects and elected officials.
  • Handed out at dozens of popular community events.
  • Shared among friends, with 2.5 readers per copy.
  • Tucked inside our signature-blue racks and boxes — the most beautiful and best-maintained in the area.

But don't take our word for it! The National Certification Verification Council, a trusted and impartial publication-auditing firm, monitors our printing, distribution, circulation and readership to give us...and you...this accurate picture of our market penetration.

Our 2008 issues are...

JANUARY
Ready, Set, Go!
Kicking off the new year right

FEBRUARY
Money Matters
Cashing in on the best advice
Interactive Reader: Writing Contest advertised
Advertorial Guide: Women in Business

MARCH
Green Thumb
Jump-starting your garden
Interactive Reader: Writing Contest advertised

APRIL
Spring Fashion
Detailing what’s in vogue
Advertorial Guide: Ready to Wear

MAY
Beach Reads
Diving into the hottest books
Interactive Reader: Writing Contest results

JUNE
Taking It Easy: Vacation
Escaping to places near and far
Advertorial Guide: Healthcare Resources



JULY
That’s Entertainment
Looking behind the limelight
Interactive Reader: Photography Contest advertised

AUGUST
Back to School
Getting wise to it all
Interactive Reader: Photography Contest advertised

SEPTEMBER
Fall Fashion
Wrapping up in the best styles
Advertorial Guide: Ready to Wear

OCTOBER
Dwell Swell
Perking up your home
Interactive Reader: Photography Contest results

NOVEMBER
Savor the Flavor
Indulging in decadent dishes

DECEMBER
Holiday Bliss
Making the season bright
Advertorial Guide: Holiday Gifts & Good Wishes

You also get…

...more exposure! The magazine is available throughout the year to thousands of women at the following popular, prestigious events.

JANUARY
First Night Raleigh

FEBRUARY
The Women's Center Art Show and Sale
N.C. Road Runners “Run for the Roses”

MARCH
A Toast to the Triangle (Tammy Lynn Foundation)
Distinguished Women of N.C. Awards
Women’s Empowerment Expo

APRIL
Chapel Hill Spring Garden Tour
Southern Women's Show

MAY
Walk for the Animals (Durham Animal Protection Society)
Artsplosure
AIDS Walk & Ride (Alliance of AIDS Services-Carolina)

JUNE
American Dance Festival
Komen N.C. Triangle Race for the Cure
Durham Parks and Recreation Summer Concert Series

JULY
American Dance Festival
Durham Parks and Recreation Summer Concert Series

AUGUST
Durham Parks and Recreation Summer Concert Series

SEPTEMBER
Southern Ideal Home Show
Gail Parkins Memorial Ovarian Awareness Walk
Speaking of Women's Health

OCTOBER
A Shopping Spree (Junior League)
Works of Heart (Alliance of AIDS Services-Carolina)
N.C. Road Runner's Women's 5-K Race and Health Walk
N.C. State Women’s Center Chocolate Festival

NOVEMBER
YWCA Academy of Women

DECEMBER
Holiday Celebrations
First Night Raleigh

You can earn…

...free space! Several times a year, as a contracted advertiser, you could receive valuable space in which to describe yourself, your business or the products and services you offer — in your own words.

APRIL
Spring Fashion

JUNE
Healthcare Resource

SEPTEMBER
Fall Fashion

DECEMBER
Holiday Gifts & Good Wishes

The magazine's ad sizes are...

The Resource & Business Directory is…

  • A phone book by and for women, including numbers, addresses and Web information.

  • Comprehensive, with alphabetized listings for women-owned and women-friendly Triangle businesses.

  • Saved the whole year by women who see the ads every time they use it.

  • Handy, featuring sections on local events, attractions, organizations and government.

  • On stands for 12 months.
The Resource & Business Directory's ad sizes are...

The link to your market is...

carolinawoman.com
the website for women in the Triangle and around the world

Features online-only bonus information, article archives, complete list of local women's organizations, special business woman's section and more!

Small ad = Big impact.
Take a banner ad to reach powerful, upscale women near and far.

The eye-catching, 360-by-60-pixel full-color ad links customers
to your Web site every month.

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Copyright 2008, Carolina Woman Inc. All rights reserved.

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